I was approached by The World Bar in Queenstown, New Zealand to create an illustration for a campaign aiming to bring awareness to the bar and it's outdoor area through the themes of adventure and exploration in the settings of their home on the shores of Lake Wakatipu, at the feet of the majestic 'Remarkables' mountain range. They came to me with the slightly tongue in cheek idea of 'The Great Outdoors' based on all the space and greenery outside the bar, with an explorer/traveler emerging through trees to discover the bar as a warm, welcoming sight in the valley in the distance. The intention was to set up the inquisitive mind to try and find the bar within Queenstown's beautiful settings.
Thank you very much to Steve Ward and the team at The World Bar for the opportunity!