The Green Room Brief.

The world of performance and lifestyle sports footwear and apparel is leading the charge in this area with big and small brands alike all racing to be perceived through products that not only perform to the highest level but are produced in a more progressive environmentally friendly way. The aim of this brief is to create an eco-friendly sports brand and identify the guidelines that encompass a brand manifesto, name, identity and a campaign. With this comes the creation of the brand ‘Magnetar’, a new multi-brand performance sports equipment retail brand that curates ONLY products that are kind to the environment through the materials they are made with and how they are produced.