The Guardian Digital Redesign
In 2017 I was asked to lead the digital redesign as part of The Guardian's broader redesign and rebranding. As digital design director I not only helped to shape the digital platforms, but was a core part of the team within the redesign, liasing with the creative director on many parts of the wider project.
The central idea for The Guardian’s digital redesign are the five ‘pillars’ of journalism. These were conceived for one purpose, to aid reader navigation, the less choice, the more clarity the reader gets for what The Guardian does. The design system for fronts and articles revolves around this simple principle.