The challenge
To produce an exci6ng and digestible summary of the Happy Planet Index research for a targeted mail-out, directing readers to the website to learn more.
My role
Comprehensive and concise
A condensed overview of the research, providing an introduction to the measure and results, directing people to the website to learn more
Making research engaging
Presented technical research in a bright, fun, visual format to appeal to a wide audience
Clear call to action
Signposting readers to the Happy Planet Index website