THE HEBE STORE - Art Director

The Hebe Store was originally called Hebe Store which found in 2015 in Hanoi, Vietnam that specialised in promoting locally hand-crafted, brocade products. Work closely with the founder since the beginning to consult and provide visual directions for branding consistency. Individually in charge of photoshoot session from brainstorming sessions to completion artwork. At the beginning of 2019, the brand has expanded to Canada market, tasks involved: - Recreate logo - Refine brand's story, USP and website content - Consulting UX/UI process |(mainly user journeys and wireframe)