The Intelligent Album Deck - Montagu Square, 2015
The Montagu Square Intelligent Album Deck marked a new intersection between technology and music. The album deck comes as a pack of beautifully printed MOO cards, encased in a box reminiscent of a tape cassette, with each card corresponding to a track from the Montagu Square album and featuring the song’s artwork, lyrics and an embedded NFC chip. Listeners can simply tap the song cards to their phone to instantly play the track and access its content – liner notes, lyrics, artwork, music videos etc – which is being updated all the time, giving the album deck the feeling of a “living” or dynamic vinyl
A Musical deck of cards bridging the tangible and digital
In addition to her Musical Jacket, Wolfe released her second album Montagu Square as the world's first NFC Album Deck, marking a new intersection between technology and music. The Montagu Square Deck has been described as "a brilliant idea that transcends novelty" by The Next Web and "bleeding edge" by WIRED. It was premiered at London's Serpentine Gallery and sold in London's Victoria & Albert Museum
Beatie Wolfe’s album Montagu Square, pioneers an entirely new format: a crafted yet cutting-edge album release which has been designed to preserve the tangibility and storytelling of music in the digital age
The Montagu Square Album Deck comes as a pack of beautifully printed cards with each card corresponding to each track off the album and featuring artwork, lyrics and an embedded Near Field Communication (NFC) chip – allowing listeners to tap the song cards onto their phone to play the music and access its content
““Bleeding edge” — WIRED
“A brilliant, inspiring idea that transcends novelty” — The Next Web
““Ingenius” — Huffington Post
Beatie Wolfe, in association with MOO, has created the world's first ever NFC enabled album, marking a new intersection between technology and music
Project Tags
Companies
MOO
- Design
Beatie Wolfe Productions
- Music