I decided to create a joke product of a tape measure in which a man can hypothetically measure his ego. I designed the tape measure to read as 'reality'; which is the true measurement of inches, and the 'ego' which is double the exact measurement. The logo design represents shapes from measurement - I used the same shape of a semi-circle to create the individual letters and incorporated the dotted lines to emphasise this. I purposely designed it to be small so that it can fit in a pocket to be carried around anywhere. The back has a space to where you can put your name, which personalises the product, and makes sure that it never gets lost.