Brief: Celebrate the millionth visit.
Creative: The passion project. Virgin Money were quickly approaching a million visits to their lounges. So what could we do with limited budget and limited time to do something?
We turned the whole idea of the millionth customer on its head and celebrated the fact that every customer is worth celebrating. How? With a cheeky little comedy sketch showing what happens if you're not the millionth visitor.
Results: Generating 473,974 views on Facebook with limited promotion.