The Motoring Concept

  • Daniel Strello
The creative challenge was to convert my dissertation I've wrote into a beautifully designed piece of editorial.

My dissertation topic focused on the portrayal of today's motoring landscape within marketing. Due to growing negative factors associated with motoring, the study analysed how marketing of cars were portrayed in an aspirational way. Further more, the study analysed the new direction of how driverless cars are reshaping motoring culture.

Due to the study breaking down the aspects of motoring, I've used the visual language from the motoring culture to guide the reader through the book.