The associations that we make between things are fundamental to our life experience and our world-view. Associations can be of different kinds. For example, they can be associations between: an influence, and the thing it influences; between a cause, and an effect; between a representation of something, and the thing it represents. Links in history, and links that exist today to things that may possibly exist in the future.
Such considerations are the subject for an imaginary museum:The Museum of Associations. Our task was to produce a website where the museum would primarily exist, supported by a powerful database. We made our branding adaptable to different situations. To make it personal to every single place and person. We wanted everyone to connect with it.