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    The Next Chapter

    A set of perfumes as female «weapons» to «have a shot» at all kinds of men. Accompanied by a promotional campaign and film. If it‘s just for fun or for a more profound reason, women can use the perfumes to get the typical man and maybe have a fun night, who knows...

    «THE NEXT CHAPTER» helps women to write a new chapter. It is up to her which style she prefers. The fragrances wield a magical appeal over the three types of men. It can be a wild night at a trendy club, a nice talk at an exquisite restaurant, or the right chemistry behind the bookshelves. Whatever it might be, something XXX is definitely going to happen! The idea is told from various angles of the project with the focus on the promotional campaign and film, which lures women into buying the product. They can buy a single flacon or a set of all three fragrances. Women can post about « THE NEXT CHAPTER»
    on the website.


    Caroline Michaelis

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