The North Face - Yong Ones
The North Face has a very diverse audience, breaking the mould between gender, race and anything in between.
The North Face feel as if young adults between the ages of 15-21 are more social media involved, they already enjoy the outdoors but want to encourage them to fully embrace it.
As a way to encourage them to get to know TNF as a brand and their quality products, there will be a limited stock of make-up palettes called Sub-Zero and will feature unique colours to do with outdoor hiking.
These palettes will be sent to leading MUA’s to review and allow people to see this product even if they are unable to purchase one for themselves.