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The Nue Supplement

Founder of The Nue Co., Jules Miller shares the thinking behind her luxury collection of wellness supplements.
It’s not what you eat that is important but what you digest - Jules Miller, Founder
What make an effective supplement, and why is it important we ‘take our vitamins’? For most of us, our understanding of vitamins and dietary supplements begins with the general mindset that our diet requires nutritional supplementation for increased health and wellbeing. Whether in the form of powder or capsule, most supplements are marketed to serve as a complement to our diet and enhance our body’s general performance. Taken in large doses or not at all, there is a general lack of clarity in the supplement industry that often leads to a misunderstanding of how supplements should be incorporated within our diet.
As the granddaughter of the chemist who helped develop the B12 vitamin, Jules Miller launched The Nue Co with the view to redefine the supplement market. In conversation with the founder,  we discuss the importance of diet and how both food and supplements work in tandem to enhance our body’s performance and health.

FOOD FOR THOUGHT

The best way to consume vitamins and nutrients is through food. That is the way our bodies were designed to survive. - Jules Miller, Founder
I’m a big believer that beauty starts from within. The gut is the second brain and is in tune with almost every element of our wellbeing. For this reason, supplements should be easily digestible for better nutritional assimilation. We only work with natural, whole, organic foods and with the idea that the body will recognise and digest each nutrient more efficiently.

SIMPLICITY

Supplements should strive for simplicity in both formulas and messaging, and this is really important to us. The two main problems with the supplement market are the confusing, untrustworthy products and the uninspiring brands. Supplements can contain preservatives, sugar, wheat, gluten and chemicals. The active ingredients themselves can be derived from obscure ingredients which are really hard on the digestive system. Using naturally food-based formulations that are familiar to your body, we work with a maximum of six ingredients per blend, with one benefit-led product descriptor. With more consumers turning towards ingestibles as part of their beauty regime, we offer completely natural, science-backed supplements made purely from organic foods.
THE IMPORTANCE OF DIET
Once you get a grasp of your diet, supplements become far easier to understand.- Jules Miller, Founder
It is always important to turn to food first. It’s how we were designed to fuel and nourish.
Looking at our first protein collection, REBUILD, we suggest that people eat one good source of protein with every meal. If you can’t, our supplements are the next best thing. 1 serving of our protein supplements contains the same amount of protein as 2 eggs, with added probiotics and probiotics. We try to communicate in what we call ‘human terms’ rather than complicated, scientific led language. 2 eggs is what the majority of us would have at breakfast and means far more to us than 15g of protein.’
( For the full feature, visit the site for more.)

Project Tags

  • Beauty, Editorial, Publishing Lifestyle, Wellbeing

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