The Outside Project: Coming Out Kit

What would you put in a ‘coming out’ kit? Confetti and glitter? A bottle of champagne to celebrate? How about a sleeping bag and some warm clothes for life on the street? Because once the drums and the dancing of London Pride had died down, not everyone could go home: one in four homeless people in the UK are LGBTIQ+. This proton campaign for The Outside Project, by AMV BBDO, confronts Pride revellers with the reality of homelessness - and existing LGTBQ+ discrimination - in the UK. Campaign Website:

Photographer: Wilson Hennessy

Agent: Horton Stephens

Agency: AMV BBDO

Art Producer: Jaki Jo Hannan

Production Assistant/PR: Jake Martyn Bogira

Creative Team: Gina Kelly (Art Director) and Olga Pope (Copywriter)

Director: Ciaron Craig (Freelance)

Editor: Alex Fletcher (Freelance)

Film Producer: Kieran Sadler AMV BBDO

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Account Manager / Film Making Student
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