What would you put in a ‘coming out’ kit? Confetti and glitter? A bottle of champagne to celebrate?
How about a sleeping bag and some warm clothes for life on the street? Because once the drums and the dancing of London Pride had died down, not everyone could go home: one in four homeless people in the UK are LGBTIQ+.
This proton campaign for The Outside Project, by AMV BBDO, confronts Pride revellers with the reality of homelessness - and existing LGTBQ+ discrimination - in the UK.
Campaign Website: comingoutkit.com
Photographer: Wilson Hennessy
Agent: Horton Stephens
Agency: AMV BBDO
Art Producer: Jaki Jo Hannan
Production Assistant/PR: Jake Martyn Bogira
Creative Team: Gina Kelly (Art Director) and Olga Pope (Copywriter)