I recently wrote an article to help make getting a job in advertising a little easier for students. The article was based on 'The Pareto Principle' - an economic theory businesses use to save time and money.
I sent it round to a couple of colleges and it went down pretty well.
A couple of publications, such as Campaign, LBB and HYC even decided to cover it.
I then turned it into a poster for colleges to put up in their studios.
Designer: Nicki Kythreotis