As proud sponsor of the German football team, the german Post wanted to create a campaign that would take advantage of Brasil 2014 World Football Championship large exposure.
Since the WFC took place in Brasil, thousand kilometers away from Germany, most fans couldn‘t be there to cheer their team, that would affected fans and players.
The solution: The Passion Teleporter, a website where German fans could record their voices singing predetermined cheering songs. For the campaign‘s kick off, there would be cabins looking like iconic Deutsche Post mailbox were placed in the main German cities, where the fans could record their voices with better quality.
All the recordings would be played together in giant Post-branded loudspeakers in places such as the hotel where the players were staying, or even in the stadium, creating the feeling, as if thousands fans would be right there cheering their team.