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    "The Performer" Chrysler 300C

    You know we love music, so we couldn’t miss on the opportunity of working with Chrysler, an icon of Detroit: the city where Motown was born and Soul changed the music landscape forever.
    abstr^ct:groove is proud to introduce "The Performer", a project developed for Chrysler in collaboration with Publicis Middle East.
    This unique TV commercial sees Saudi Arabian Hip Hop celebrity Qusai “duelling” musically with the new Chrysler 300C through an integrated technology of sound controllers and LED displays.
    What makes this performance incredibly special is that the soundtrack has been composed in its entirety with sounds recorded from the actual car, turning the Chrysler 300C into a real polyphonic musical instrument.
    In order to sample these sounds, from doors slamming, petrol flaps opening, to the roaring engine itself, two world-class sound engineers from Italy joined the project and Qusai to help record the individual elements needed to compose the music. A virtual poliphonic synthesizer called "The Perfomer" was developed to create the original track. Both contemporary and unique, the results are staggering.
    So groundbreaking was this process, that it became of utmost importance to document it and tell the story of the events leading up to the main commercial. Four short documentaries have spawned from it and they became the teasers broadcasted on TV before the reveal of the main performance. These episodes are the results of a collaboration between Luigi Pane, director of the main TVC and London based director/editor Francesco Caradonna.
    The Performer campaign has gone on to become one of the most successful at the Dubai Lynx Awards 2015, conquering 1 Gold, 1 Bronze and various shortlists.
    client: Chrysler Middle East
    agency: Publicis ME/Dubai
    executive creative director: Alex Brunori
    client services director: Charles Eddy
    agency tv producer: Andreea Mititiuc
    production company: abstr^ct:groove
    director: Luigi Pane
    co-director documentary: Francesco Caradonna
    executive producer: Giada Risso
    cinematographer: Diego Indraccolo
    line producer: Claudia Amendola
    producer: Alessandro Salerno
    1st AD: Alice Gatti
    camera / steadicam operator: Emiliano Leurini
    service in Dubai: Joy Films
    executive producer: Dania Quaglio
    producer: Chiara Maioni
    LED installation designed by abstr^ct:groove
    animation: Valentina Vicini
    editing TVC: Luigi Pane
    editing documentary: Francesco Caradonna
    colorist: Daniel Pallucca
    original music by Qusai
    sound engineers: Juri Ricotti, Pierpaolo Caputo
    programmer and arranger: Juri Ricotti
    300C sounds recording: Pierpaolo Caputo
    sound design: Daniele Famà, Michele Benedetti (Gigasound studio)


    frankie caradonna

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