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The Prodigy - rebrand and merchandise

I was initially asked to work on some graphic prints for a new merchandise range for the Prodigy. They had a new record on the way and a tour to coincide. Direction was minimal, but I felt their earlier merchandise was lacking the chaotic spirit and modern punk styling the band are known for, which became the basis of the new project. The band loved the resulting designs and at the close of the tour, merchandise sales were at an all time high.

The reworked 'Prodigy Ant' logo I created became permanent branding for the band, used on stage sets, merchandise and releases for years to come.

I worked on further tour ranges for the band as well as designing all garment prints, tags, branding and development of the logo / identity for the launch of their London Klub clothing label.


Neil Davies

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  • freelance senior graphic designer

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