The Raven - Brand Identity

The Raven is a high-end hospitality company that has a franchise of bar lounges in London that offer quintessential hospitality services. The company specialises in their cocktails, producing a relaxing atmosphere to complement it. The feel has to be of something from a James Bond film. The Brief: To produce a modern logo that encapsulates a classy, sophisticated look that stands out from competitors and be eye-catching to the target audience. Target Audience: 35-65 men and women that enjoy having a drink in a relaxed and classy environment.