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The rebrand of Next Flowers

The most popular flower season is the beginning of the year to the Spring/Summer months therefore the occasions Next would like to focus on which fit well within this period are Valentines day to show their displays of roses, Mothers day to show their brightly colored bouquets and then to finish off with Spring to show their new season collections leading up to Summer. In order to create the relaunch of Next flowers from a press side, I will organise a Press launch located at the Hamyard Hotel in London to target journalists, bloggers and magazines such as Woman & Home and Living Etc who already work very closely with the brand. To show a clear layout of the event I will display this on Google sketch up to show what each room will present including how I would be interacting guest with the flowers. In order to show this in an academic way I will display all the relevant information in a Market report and a press pack alongside creating a Lookbook to show the new seasons collections. After primary research such as creating surveys and speaking to the brand I was made aware that video advertisements was a success when wanting to create brand awareness and upsell products from a brand. Therefore I intend to create a TV advert, which will consider an overall look into the new spring collection by Next displaying their flowers. Alongside this I will create short Instagram videos and Gifs to display the occasions of Mother’s day, Valentine’s day and the season of Spring in order to target customers and create product and brand awareness.

Credits

Millie-Jayne Bowler

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  • press officer
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  • Rebrand

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