The reflexive nature of seeing, It's not really an art project but a life experience, cause life is the subject itself. I’ve gone through a series of actions that create a personal approach between the culture, the economic system and the figure of the role model in our days. Injecting humour in the relationship between the production and consumption of both fine art and fashion. Challenging our standing of the art system, trying to investigate and play the role in opening with the definition of what art can be. Not residing only in the individual, being part of something larger, rooted in the relation between the individual and the society he lives in.

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    Gagosian Gallery


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    Multidisciplinary Architect-slash-Artist-slash-Designer