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The refugee crisis is not just a human problem

Spec work for the WWF

Deforestation destroys the home of animals - leaving them with nowhere to go.

Insight
People pay little attention to deforestation.

Strategy
Make deforestation a human problem.

Solution
A print campaign that humanises the issue of deforestation by comparing it to the refugee crisis.

Credits

Matt Dunn

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  • Art Director
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Alex Goddard

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  • Creative Copywriter
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Project Tags

  • advertising
  • creative
  • refugee crisis
  • WWF
  • Art

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