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The Reyka Expedition

  • Natasha Broady

A campaign to celebrate Reyka Vodka coming to the UK and to showcase some aspects of their charmingly unconventional Icelandic spirit. Through event partnerships with18 of Hackney’s coolest hangouts we took people on an expedition across Hackney. For the month of November Hackney was taken over with pop up hotdog stands, Icelandic feasts, a water projection showing the awe-inspiring Aurora Borealis (Northern Lights) and a bespoke music gigs with Icelandic talent Vio.

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