SELFHOOD | The Road to Actualisation

Branding a global, multi-disciplinary fashion distribution consultancy. Selfhood is a living, breathing ecosystem built to elevate brands. The business acts as a brand development agency with a focus on sales and sustainability, laying the groundwork for premium apparel groups to reach their full potential. Selfhood builds brand love through culture, community, storytelling and bespoke strategies for every brand partner. I was the lead strategist on the ADAM Studios team that developed the brand identity for Selfhood, designed by Creative Director Derick van Wijk.