To celebrate the fifth effigy of her Majesty the Queen we invited all key media to the launch of the new portrait. My role as Account Executive for The Royal Mint involved venue recces, media outreach, event logistics, event timelines, budgets, following up with key media, writting and selling in the story.
The launch achieved coverage in every national newspaper as well as wide spread broadcast coverage.
http://www.royalmint.com/aboutus/news/fifth-coin-portrait
http://www.telegraph.co.uk/news/uknews/queen-elizabeth-II/11443933/Queens-new-portrait-for-coins-revealed-by-Royal-Mint.html
http://www.dailystar.co.uk/news/latest-news/428429/coin-queen-elizabeth-portrait-engraving-change-royal-mint-profile
http://www.mirror.co.uk/news/uk-news/new-queens-coin-portrait-unveiled-5259177