The Scratch Poster

The Scratch Poster was created to launch Urbanears' new product Slussen, a mobile DJ mixing system app. The illustration is engraved with ridges, that produce sound as they are scratched with your fingernail, emulating vinyl record scratch techniques used when mixing.
The posters were put up in selected shops, flyposted around town, and used in a big event where people could scratch their hearts out to a thumping track.