The Sense Network

  • Rob Butler

Last year we worked with The Sense Network to consult on and provide brand creative direction. The network are a global community of creative thinkers and doers from all walks of life. Their knowledge and experience are used to shape ideas and drive innovation. We were asked to help them articulate their offering and develop their brand. Our visual identity celebrates the diversity of the network - over 4000 unique individuals coming together to add more value to the world, and to each other. Using simple graphic elements that combine, we created a patchwork of endless possibilities. To reinforce the point we wrote long lists of members disciplines, grouping them to create intrigue and add personality.