Brief
Open up the world of share ownership to a wider community of potential investors through making the world of investing more accessible.
Insight
Many find the world of investing confusing, intimidating or daunting. Wouldn’t it be good if it were more accessible?
Idea
Switch on to easy investing. A bold and simple call to action, that pays off the brand’s mantra of ‘simply easier’ by creating an engaging invitation for would-be investors to begin their investment journey. Brought to life in a custom light bulb typeface that playfully brings to life the messaging across a campaign that was rolled out across print and digital.