Rebranding pitch for The Smartlist, an online recruitment service.
I was briefed to come up with an additional route. My inspiration for this route was the clarity that The Smartlist brought to the recruiting process - a one off fee, all the leg work, plus a vetted and streamlined selection of candidates.
This is all done to take as much of the burden off the client as possible and I wanted that to reflect in the route by focusing on simplicity and clarity while incorporating direct response techniques to push the 'sell'