Magazinul De Mirodenii (literally The Spice Shop) is first Romanian brand dedicated to exotic, gourmet spices. It opened in 2011, in its own shop and online, but it 2014 their spices also became available in Delhaize's Mega Image retail network. Due to excellent product quality but also cool appearance and brand communication, Magazinul De Mirodenii is very appreciated, especially among young people.