The Star Wars Last Jedi Commemorative Note

Star Wars celebrated its 40th anniversary in 2017. All nine films in the franchise have been made in Britain, but ask most people around the world and they'd be none the wiser.
That calls for a talking head video!
Not quite... Instead, we wanted to give people around the world a very tangible demonstration of the British creativity that has gone into the saga. Therefore, we persuaded De La Rue, who design and produce 2/3 of the world's currencies including British sterling, that they should undertake the first brand partnership in their history and help us make a commemorative Star Wars note. We then persuaded Lucasfilm to trust us with the world's most iconic film brand and to hand over confidential artwork, motifs and portraits months ahead of release. A major press launch was held at the home of UK film at the BFI's Southbank venue and from December 7th 2017 fans and collectors around the world had the chance to bid for these limited edition notes. The notes sold out in just 15 minutes, 750,000 people visited the eBay auction hub, we raised £186,000+ for UK charity Together for Short Lives and press coverage of the project reached one billion people worldwide.

Companies

  • Feref

    Feref

    • Marketing & PR
  • e

    eBay

    • The Walt Disney Company

      The Walt Disney Company

      • Media Production
    • D

      De La Rue

      Skills

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      Senior Marketing Consultant
      Director
      Publicity Assistant