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The Sunset Harbour: Building the brand

The Sunset Harbour: a neighbourhood in Miami Beach where we have a collection of clients.
Through our food & culture blog, Colors & Flavors we decided to build a brand identity for the area to show off all the amazing attributes TSH has to offer and to attract more people to the neighbourhood. This included creating a: logo, brand story, website and social media.
Logo: I worked on the creative concept and teamed up with our Graphic Designer Melissa Murillo to bring it to life
Graphic Designer: Melissa Murillo
Brand Story:
"Only up until a few years ago Sunset Harbour was recognized as the district for Miami’s many auto repair and body shops, where the rich covertly lived, but not much else. However, since the arrival of Pubbelly only a few years ago, times have dramatically changed and Sunset Harbour is now underway to becoming a fashionable, vibrant and cultural scene, hidden on the west coast of Miami Beach.
Through Colors & Flavors ‘the Sunset Harbour’ community has been fashioned; a project that has enticed a collection of local businesses to partner with C&F with the mission of enlightening locals and tourists alike, that Sunset Harbour is Miami’s destination location for the finest foods, trendiest fashions and luxury Miami Beach lifestyle. A neighborhood where the fabulous and beautiful come to work out, dine, drink and socialize.
Have a scroll and immerse yourself in  #lifeatthesunsetharbour …"

Project Tags

  • branding
  • design
  • copywriting
  • Miami
  • restaurants
  • neighbourhood
  • social media
  • website

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