The Telegraph x John Lewis
Campaign Publishing Awards | Winner 2020 | Commercial Campaign Of The Year
From laid-back family lounging to grown-up entertaining, your living room is one of the most important spaces in your home. To inspire you, John Lewis & Partners collaborated with Telegraph Spark to bring you helpful tips to personalise your space.
Interviews with inspirational talent form the foundation of the campaign. Private chef Gary Ashley provides insider tips on how to host the perfect dinner party; blogger Tom Cox shares tips on creating the perfect family room, and interior designer Charmaine White, is on hand to help readers design their own perfect living room.
Additional elements of the campaign included an interactive quiz and Google AMP story. The AMP story explores five clever ideas to help readers personalise their living areas, whatever type of room they have.
The digital journey from inspiration to product-conversion on the John Lewis website was achieved using a portfolio of digital embeds to showcase product across multiple devices. This strategic execution generated an average clickthrough from our content to John Lewis products of an impressive 10%. Several product lines sold out (according to John Lewis) and consideration of the brand rose 31%.
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Companies
John Lewis & Partners
- Design