The Tetley Weekender

A proposed identity for a festival held at The Tetley, in Leeds, which would be used across all promotional material for the event. The Tetley Weekender is a performance and arts festival, which is part of ‘The New North and South’ – a three year partnership between ten galleries and museums in the north of England and South Asia. With the focal point of the festival being the unveiling of a new outdoor sculpture by artist Matthew Houlding, the identity is based around how light would interact with coloured perspex panels within the works as well as the cultural and performance aspect of the weekend.