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The Three Bears - Rowse Honey

Design look and feel for Rowse Honey’s national campaign around a modern retelling of a classic. For Rowse’s 2017 campaign, they wanted people to use Rowse Honey on their porridge more. BMB’s idea was to create an online cooking show based on the Three Bears, famous for their love of porridge. This modern retelling of the story however had the bears in question as three big, beardy gay men - bears being a slang term for bigger, strong gay men with beards. My role was to design the campaign look and feel, finding a typeface that fit in with the storybook art direction and a style that felt fully on brand for Rowse.
Part of my task after devising how the campaign would look across all channels, I designed a series of outdoor executions, including two 48 sheets and two 6 sheets, a stylist magazine cover wrap, the 60second trailer and episode titles as well as all social executions.


Sam Kallen

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  • Creative Designer

Project Tags

  • advertising
  • Art Direction
  • honey
  • design
  • typography

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