Campaign Line: Know The Times, Know The Truth
Problem: Fake News is everywhere.
Insight: The Times has no political bias and strives to only print the truth.
Strategy: Turn The Times into a way for people to become activists of truth.
What do you do when you see fake news?
For most it's just a slight snigger or a quick exhale through your nose, followed by scrolling on. But a lot of believe what they see.
Until recently, nothing could really be done. Now though, with a simple hashtag, you can stop fake news and become a seeker of truth.