The title of this project is :- Change and Experience

  • Camilla Hayden

Italy is the heart of the fashion industry, fashion at its best. To be surrounded in the raw artisanal creations of beautifully designed pieces. To see the development from raw materials to the public eye runways and shop windows. After 8hours of stitching and pleating a light Lycra bandeau taking the houses DNA piece creating a two piece bikini that happened to be the showcasing piece into the Ermanno Scervino Spring 2011 fashion show in Milan, to then become photographed in the ad campaign on Theodora Jagger. One cannot understand the labour involved, after sitting closely with Roberto himself discussing next season prints, from the inspiration to garments sent accross the world. This title change is to follow this passion to a new location, wether it be London, New York or Australia. Experience, the world to experience. "Arrivedeci Italia".

Project Tags