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The Ve Advent Calendar 2016

One of my biggest digital marketing projects so far was the Christmas campaign for Ve Interactive last year. Alongside a marketing executive, a graphic designer and an art director, I had the challenge of creating the best Christmas campaign Ve had done to date.
I wanted to build a campaign that was compelling and visual and exciting, but that at its core offered content that was useful to the end consumer. So I pitched the idea of an advent calendar, with 24 individual content pieces behind each door (be it video, a blog, a competition or social link) that site visitors could explore across December. See for yourself here.
The video above has over 20,000 views and featured a poem that acted as a warm-up to the main page itself.
More details on this campaign available on request.

Project Tags

  • Christmas
  • Advent calendar

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