What does viral success look like for the internet generation? In Mexico, singer-songwriter Ed Maverick offers a prime example. In less than one year, the 18-year-old guitarist, whose real name is Eduardo Saucedo, has gone from having 1,000 daily streams on Spotify to over 98,000, thanks to his nine-track album of acoustic bedroom-pop titled “mix pa llorar en tu cuarto” (a mixtape to cry to in your bedroom) and a fateful spotting by one of our editors of his track “Fuentes de Ortiz” on the Mexico Viral 50 playlist. One listen to that track, and it’s easy to see why it was included on Spotify’s Distrito Indie playlist before eventually making its way to the flagship La + Chingona and Éxitos México playlists. See more on Spotify For The Record.