As Lifestyle Copywriter at The White Company, I compose multi-channel copy for:
- Online including editorial features, style and inspiration ideas, landing pages, all product copy and the blog
- Seasonal printed editorial brochures, advertorials and event flyers
- In-store collateral including POS and campaign strap lines
- Mailings and inserts such as rollfolds, bag stuffers, promo cards and press releases
Scroll to the right for marketing, print and online collateral:
Autumn 2015 editorial | Christmas 2015 editorial | Winter 2016 interior brochure directory | Home & Antiques advertorial | Event flyer | Mailed customer letter and voucher
Pop out promo card | Door drop rollfold | JING Tea press release pt.1 | JING Tea press release pt.2
Personalisation POS for flagship store | The White Weekend campaign poster