The White Company

The White Company

As Lifestyle Copywriter at The White Company, I compose multi-channel copy for:

- Online including editorial features, style and inspiration ideas, landing pages, all product copy and the blog

- Seasonal printed editorial brochures, advertorials and event flyers

- In-store collateral including POS and campaign strap lines

- Mailings and inserts such as rollfolds, bag stuffers, promo cards and press releases

Scroll to the right for marketing, print and online collateral:

(From L-R):

Print

Autumn 2015 editorial | Christmas 2015 editorial | Winter 2016 interior brochure directory | Home & Antiques advertorial | Event flyer | Mailed customer letter and voucher

Mailings

Pop out promo card | Door drop rollfold | JING Tea press release pt.1 | JING Tea press release pt.2

POS

Personalisation POS for flagship store | The White Weekend campaign poster