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The World Needs More

A NEW PHILANTHROPIC APPROACH TO FUND RAISING FOR THE UNITED NATIONS
‘- The World Needs More’ campaign asked people of the world a simple question: What do you think the world needs more of? The platform then invited global participation to generate funds with each word shared – ‘Share a word and make it a reality’

A MARKETPLACE FOR WORDS
- The official website for the United Nations - World Humanitarian Day 2013. Designed and developed in collaboration with Stink Digital.


THE OFFICIAL FILM FOR THE GLOBAL CAMPAIGN
- Featuring music by Woodkid

THE LAUNCH AT UNITED NATIONS HQ NEW YORK
- Video installation featuring David Guetta's new song 'One Voice' in support of The World Needs More Campaign.

CONCEPT AND ART DIRECTION FOR ONE VOICE MUSIC VIDEO.
- David Guetta featuring Mikky Ekko

RESULTS

2.5 million words shared

Raised over $700,000 directly to UN humanitarian aid

Over 1 billion media impressions through traditional and online media

#TheWorldNeedsMore trended worldwide on twitter

223 different countries visited site

First use of the UN building as a media space

Recognized as a new model of philanthropy by UN

Credits

Kieran Antill

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  • Managing Partner New York
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