A NEW PHILANTHROPIC APPROACH TO FUND RAISING FOR THE UNITED NATIONS
‘- The World Needs More’ campaign asked people of the world a simple question: What do you think the world needs more of? The platform then invited global participation to generate funds with each word shared – ‘Share a word and make it a reality’
- The official website for the United Nations - World Humanitarian Day 2013. Designed and developed in collaboration with Stink Digital.
THE OFFICIAL FILM FOR THE GLOBAL CAMPAIGN
- Featuring music by Woodkid
THE LAUNCH AT UNITED NATIONS HQ NEW YORK
- Video installation featuring David Guetta's new song 'One Voice' in support of The World Needs More Campaign.
CONCEPT AND ART DIRECTION FOR ONE VOICE MUSIC VIDEO.
- David Guetta featuring Mikky Ekko
Raised over $700,000 directly to UN humanitarian aid
Over 1 billion media impressions through traditional and online media
#TheWorldNeedsMore trended worldwide on twitter
223 different countries visited site
First use of the UN building as a media space
Recognized as a new model of philanthropy by UN