The world’s first 5G A.I Stylist

Live on the BAFTA red carpet, we transformed the world’s first CGI supermodel @Shudu.gram into EE’s 5G-powered A.I stylist. Rebuilt in Unreal 4 (gaming engine), and using holographic technology, we blurred the boundaries between CGI and reality, enabling Shudu to interact with stars live on the night. Using Google pixel 3, she captured celebrity outfits to share with fans in realtime. With the power of AI at her fingertips, she could detect and learn everything from cut, shape and fabric patterns. This enabled her to search 1000’s of retailers to find celebrity-inspired matches, ready to buy within minutes of a star stepping onto the carpet.

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Robyn Frost
Creative at FCB Chicago