THFKDLF is an innovative brand that hand cuts, sews and designs all their garments in-house. Recently added to the topman.com store, the brand is rising in popularity exponentially.
When THFKDLF approached me to create their new online presence they were fragmented across various platforms and hosted services. The aim was clear: streamline this content into a fun unified experience that appeals to the brands fast-paced youthful demographic. This meant dismantling the bands current store, blog and lookbook and rebuilding them from scratch.
I understood how important it was to reflect the ethos and vibrant aesthetic the brand has created over the years. The end result is a mobile-first responsive website that encompasses all aspects of the brand. The homepage provides various opportunities to promote new lines and promotions alongside integrated storytelling provided by the THFKDLF blog. The backend was streamlined to help with day-to-day tasks in the office and allow for various design changes to happen in-house.