• Sarah Murphy

This campaign aims to encourage society to think independently about the universal values sport has instilled in us and together create a world no longer constrained by gender and age imbalance. By removing the individual from the campaign it allows the viewer to observe sport from a new perspective, a perspective with no preconceptions and in turn expand human potential. Together we will not only increase the number of young girls participating in sport but be part of a community that is built on the foundations of individual fundamental beliefs.