THINKING: Unpacking the key design trends of 2020 for Packaging Europe

"Design and creativity are critical in moving what might be functionally more sustainable propositions into truly desirable, affordable, and accessible experiences that people buy into again and again, embedding new behaviours so that we can all achieve a more sustainable lifestyle." - Lisa Mathews, Strategy Director, Design Bridge Amsterdam

In a series looking into the pivotal design trends of 2020 with key influencers from the industry, Lisa Mathews, Strategy Director at Design Bridge Amsterdam, talks COVID-19, e-commerce and sustainability with Packaging Europe.

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