Thirdway x NBA: Brand Integration

While working at Thirdway, we were presented with the chance to pitch for the design and build of NBA London’s new office. As a massive fan of the NBA and a longtime viewer, this was a dream project to work on. The NBA’s brand is universal, respected and unwavering. The deep brand messaging is clear with passion and conviction interwoven in everything they do. With a global presence and following, it’s paramount that this space reflects the brand in its truest form. My contribution to this project included art direction of all our submissions, proposals and pitches, working closely with the interior designer to implement brand integration into our design. I also pitched the branding segment of our proposal to the NBA team at their current Shaftesbury Avenue location, explaining how the brand would work in cohesion with the interior design.