'This Beer Tastes Like Piss'

'This Beer Tastes Like Piss' was our solution to D&AD's Adnams brewery brief. Laurie and I created a shocking and funny campaign that made Adnams a sustainable brand, without rubbing it in everyone's faces. The campaign would run on social media and have print and ambient elements to re-enforce that Adnams uses recycled water in their products, so there is a large chance someone has drunk your pint before you have. using recycled water is better for the environment, and gives Adnams a unique USP, a brand that #Doesn'tTakeThePiss.

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Lewis Blakemore
Freelance Designer