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This Girl Can TVC Launch

Ahead of the official public launch and working alongside Engine agency Mischief PR, we hosted an exclusive preview screening of the second wave of Sport England’s impactful This Girl Can TV campaign at BAFTA in Piccadilly.
The advert has achieved over 195 pieces of coverage including BBC Breakfast, Glamour & Grazia and a reach of over 2.76 million people across social media channels as a result of organic media & influencer posts. 
''The importance of a moment to gather together media, stakeholders, and Government to be able to excite and inspire about phase two of This Girl Can cannot be underestimated. Our launch at BAFTA beautifully showcased our campaign assets, the phenomenal women that featured across the campaign, and a moment that spiked intense chatter and profile for phase two. The production was visually stunning and the management faultlessly slick. We loved the whole event!" / Sport England

Project Team

Beth Ward

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  • Senior Creative Producer

Project Tags

  • Events
  • launch party
  • advertising
  • Branding
  • social media
  • slice

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