This is Engineering

  • Daniel Rossall Valentine
  • Lauren Wilks

A campaign launched in 2018 to show young people what engineering really looks like, and tackle the critical shortfall of engineering talent holding back the UK economy. The campaign is built around short (30-60 second) videos which are going out across Youtube, Facebook, Instagram and Snapchat as paid promotions, as well as on TV, So far the channel has clocked over 33 million online views and 2 million TV views. The project is supported by BAE Systems, National Grid, Anglo American, BP, Centrica, Rolls-Royce, Shell UK, Siemens and BT; and sponsors Mott MacDonald and WSP. The scoping phase of the project was supported by Airbus, Atkins, Babcock, BAE Systems, GKN, Jaguar Land Rover and National Grid. Alongside the short clips, there are longer interviews. These dive into the detail and we are perfect for getting a bit more info about the various routes open to you in Engineering. They are well worth a watch.