Three years ago today, after a thoroughly enjoyable early career with several businesses I still admire, I bit the bullet, went freelance, and sowed the seeds of what was to become Zetteler Creative Publicity. People still ask me what made me do it, why I did it then, who helped along the way, and what advice I would give to someone who wanted to become a freelance publicist – so here goes.
Disclaimer 1: This is all fairly specific to what I do and the circles I work in, but there are, I hope, some ideas in here that apply to other working worlds too.
Disclaimer 2: Bear in mind it could all have been down to luck.
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